Internet Marketing For Lawyers
When most of today attorneys went to law school they didn't enroll in any internet marketing for lawyers classes or foresee the need to market their firms online to clients. While word-of-mouth and reputation can bring in business for a law firm, the use of internet marketing has become a valuable resource to reach more clients looking for legal services. These days having a simple website is just not enough.
Law firm web marketing or law firm internet marketing are the terms applied to describe the effort to attract legal business via the internet. Marketing studies show that effective internet marketing can double or triple total business generated.
In order to get the most out of law firm search engine optimization it is important to understand how search engines rank sites. Google, for example Coach bags outlet, represents 65 percent of the total search market worldwide and ranks websites based on at least 100 criteria. In order to rank well a website needs to have specific content setup as well as on-going site updates to make law firm internet marketing effective. Search engine optimization or SEO is a term referring to how well a website is optimized and ranked on a given set of terms or phrases (referred to as keywords) when a search is done from a search engine (i.e. Google).
The first step to effective law firm web marketing is to determine which keyword terms or phrases the site will be optimized for. Keyword research involves determining how many people search for a given word or phrase (usually measured in number of monthly searches), analyzing the level of competition from other websites for a given term or phrase, as well as using the best relevant terms or phrases that correspond to the service being offered.
After determining a targeting keyword list, the next step to search engine optimization involves optimizing the content of each page. The text should highlight relevant keywords likely to be searched by a potential client, such as type of cases handled, good qualities about the law firm, etc. The website's domain should be simple with little or no numeric values to facilitate easier access. All pages should have relevant page titles, a description, header tags, and hyperlinks to other site pages, tags on all images and ideally include videos on the site. Since the search engines continually index the contents of sites on a regular basis, pages need to be regularly updated or added with new and relevant content for search engines to consider them current.
The last aspect to search engine optimization for a law firm website involves getting references or back-links from other relevant sites back to the law firm site on an on-going basis. This can be done in a number of different ways that include getting directory listings (sites that list various businesses categories), posting articles or videos on referral sites, social media, and posting blogs. The more information a website, legal or otherwise Coach bags outlet, can provide to search engines the more visible it will be in effectively generating more business.
To show the importance of internet marketing for lawyers, let's look at an example. Law firm A does well with established clients and has a good reputation that brings in a fairly steady flow, but has a website that is little more than the name of the law firm Coach bags outlet, a blurb about its history, a few pages with pictures, some text and contact phone numbers.
Law firm B also has regular clients, but has a website with relevant text content featuring prominent keywords, titles, descriptions on all its pages, links, video testimonials and details about the type of cases they handle and links to separate web pages as well as back links from other related sites to their site. It should come as no surprise that law firm B will have higher visibility with search engines and will generate more overall business than law firm A. When used correctly internet marketing can be an invaluable asset to any law firm.
WSI Omega Solutions is an internet marketing company in San Jose, Ca that provides internet marketing services and solutions to a growing list of Attorney Clients.
WSI Omega Solution provided Internet Marketing Consulting Services including Search Engine Optimization, Pay Per Click, Social Media Optimization services along with all advanced web applications. For more details contact us at or visit at http://wsiomegasolutions.com/Related：